Case Study: Earth Shepards and Shear, tokenizing prevention of greenhouse gas emissions


A leading organic fertilizer company in the US approached Fundshing with a unique requirement: to develop a tokenization model that rewards farmers for their sustainable practices. The challenge was to create a system that incentivizes farmers to purchase organic fertilizer by quantifying the volume of CO2 emissions prevented through its usage. Additionally, Fundshing was tasked with expanding the concept to include multiple sustainability products and designing a blockchain network dedicated to sustainability.


Fundshing embarked on an extensive research process to devise a comprehensive solution that met the client’s needs. The key components of the solution included:

  1. Reward Token – Fundshing created a reward token that is given to farmers for every purchase of organic fertilizer. The token value is determined based on the amount of CO2 emissions prevented by using the product. This incentivizes farmers to adopt sustainable practices and contribute to decarbonization efforts.
  2. Sustainability Marketplace – Fundshing developed a global marketplace of sustainability products where farmers and other stakeholders can participate. The marketplace connects buyers and sellers, enabling the exchange of sustainable products and services using the reward token. This promotes the growth of sustainable practices and facilitates access to a wide range of eco-friendly solutions.
  3. Blockchain Network – To support the tokenization model and enable the creation of smart contracts for other sustainability decentralized applications (DApps), Fundshing designed a dedicated blockchain network. This network empowers builders to develop innovative solutions that further enhance sustainability efforts.
  4. Token Utility – The reward token serves multiple purposes within the ecosystem. It can be used as a form of payment within the sustainability marketplace, facilitating transactions between buyers and sellers. Additionally, the token can be utilized as collateral to access stable coin loans, empowering buyers to purchase more sustainable products and services.

The collaboration between the organic fertilizer company and Fundshing yielded significant outcomes in the sustainability space:

  1. Farmer Incentivization – The tokenization model incentivized farmers to choose organic fertilizer by rewarding them for their sustainable practices. This led to increased adoption of eco-friendly solutions and contributed to a reduction in CO2 emissions.
  2. Expansion of Sustainability Marketplace – The creation of the sustainability marketplace provided a centralized platform for buyers and sellers of sustainable products. This enhanced accessibility to a wide range of eco-friendly solutions promotes the growth of a sustainable economy.
  3. Empowering Builders – The dedicated blockchain network empowered builders to create smart contracts for other sustainability-focused DApps. This facilitated innovation in the sustainability space and encouraged the development of new solutions to address environmental challenges.

The success of this case study demonstrates the transformative potential of tokenization and blockchain technology in the sustainability sector. By leveraging these technologies, Fundshing enabled farmers and other stakeholders to actively participate in the global movement towards a more sustainable future.

Explore how Fundshing can assist your organization in implementing tokenization and blockchain solutions for sustainability. Contact us today to embark on a journey of environmental impact and business growth.

Functional Tokenization, Web3